What worked? How did it work? What did we learn?
The MediaPost Cases focus these three key questions on some of the best examples of successful marketing across channels and segment. These cases explore how brands defined their marketing challenge, conceived, executed and course corrected their solution, and measured results.
Drawing from MediaPost’s live events, awards programs and reporting, MediaPost Cases cut across all of the channels and industry segments we cover. Whether you are looking for what the auto sector is doing in ecommerce or how DTC brands make digital video accountable or other fresh insights, you will find lessons and inspiration from this library of more than 250 cases.
You can search the library by keyword or via the filtering tools here.
Paid members of the Center for Marketing and Media Research (CMMR) get access to the full library, which is refreshed weekly with new case studies. Select cases are available for individual purchase as well.
BDG has acquired ten companies in less than a decade. But it isn't about the transaction. A successful M&A boils down to culture, transparency, and integration. Bustle Digital Group's Executive Vice President, Sharmi Gandhi, shared lessons learned from overseeing many of these deals. She explores how companies can prepare pre-close to set up a successful acquisition post-close.
FREE FOR CMMR MEMBERS
The Business of Digital Video in a Shifting Media Landscape
NowThis pioneered social video news distribution to capture young audiences where they spend time. NowThis/Vox's Publisher, Athan Stephanopoulos, explores how to be agile in the face of a constantly changing landscape and where consumption is happening as well as the challenge of monetization models that have yet to catch up to audiences.
FREE FOR CMMR MEMBERS
Innovating in E-Commerce: Beyond the Link
As one of the world's leading brand licensors, Meredith has had commerce in its DNA for decades. Online, the company has learned from its innovations across every emerging e-comm opportunity. From shoppable video to inspiration-to-shopping cart deep integrations with retailers like Walmart, GM of Commerce Content Chloe Reznikov walks us through how these next-gen e-comm models bring publishers way beyond the affiliate link.
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When Less is More: Building a Successful Advertising Business from a Subscription-First Model
In 2020, The New York Times added a record 2.3 million digital-only subscriptions, bringing its subscriptions to digital products and print newspaper to more than 7.5 million. By focusing on improving the reader experience, the Times has built stronger relationships with its subscribers and knows what type of information and storytelling resonates with their influential audience. Hear how The Times is focusing on fewer higher quality ads and using its first-party data to offer targeting, based on emotional states and reader motivations, to provide more powerful ad experiences.
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Medical Testing Device Lets Users Do The Selling
Offering a more in-depth look into the life of a diabetic, a film was embedded into a custom article online to show how the device enables them to live more normal lives without constant finger-pricking.
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British Airways, 'The New Yorker' Target Empty Nesters
In addition to the native homepage, these cartoons were also featured in promotional assets designed to drive traffic across display, social, and newsletter activity.
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Monthly Newsletter Doubles Marriott's Audience
It highlights top content for the month as one's own personalized reading list and leverages data to dynamically include relevant content for upcoming trip if a rewards member has a reservation.
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Milk Makes Its Way Into The Current Food Culture
In popular TV shows like "Will & Grace," "This Is Us" and "Black-ish," it wove milk into the story lines, with characters like Debra Messing's Grace dunking Oreos into a fancy glass of milk.
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