CENTER FOR MARKETING AND MEDIA RESEARCH
What worked? How did it work? What did we learn?
The MediaPost Cases focus these three key questions on some of the best examples of successful marketing across channels and segment. These cases explore how brands defined their marketing challenge, conceived, executed and course corrected their solution, and measured results.
Drawing from MediaPost’s live events, awards programs and reporting, MediaPost Cases cut across all of the channels and industry segments we cover. Whether you are looking for what the auto sector is doing in ecommerce or how DTC brands make digital video accountable or other fresh insights, you will find lessons and inspiration from this library of more than 250 cases.
You can search the library by keyword or via the filtering tools here. Paid members of the Center for Marketing and Media Research (CMMR) get access to the full library, which is refreshed weekly with new case studies. Select cases are available for individual purchase as well.
15 Case(s) matching "branded entertainment" (Show Featured Cases)
- With a name like JaM Cellars, you know they've got to love wine and music. Over the life of John Anthony Family Wines brand, from 1,000 to almost 1MM cases, music has become core to the JaM Cellars marketing ecosystem; including festivals, venues, digital shows, podcasting, and charitable giving. John Anthony Family of Wines' CMO, Sarah Montague, will share how the JaM Cellars marketing ecosystem leverages music to connect emotionally with consumers, keep them engaged and entertained, and drive value for the brand.
FREE FOR CMMR MEMBERS
Spider-Man Influencers Spin Web on Twitch, Capturing Gamers
Theatrical ticket data showed gamers comprised 25% of the audience. Historically gamers have proven to be more likely than the general online population to purchase media and entertainment products. Given this, Sony Pictures Entertainment set out to reach this lucrative segment on Twitch; the gamers go to social channel. This was no easy task, since gamers are a tight knit group filled with habitual ad blockers, typically impervious to traditional advertising.
FREE FOR CMMR MEMBERS
Mini USA Brings Retail To Consumer, Bumps Test Drives With Invitation To Tweet
It was the first ever, on-demand social media pilot that gave consumers control on what time, day, where, and how they would get to experience their MINI test drive; all with a simple Tweet.
FREE FOR CMMR MEMBERS
Sleep Number Content Draws Customers In
Sleep Number, which produces adjustable and smart beds, was creating short-form videos that were getting -- at the most -- 2,000 organic views. It needed to ramp up awareness.
FREE FOR CMMR MEMBERS
- Sleep Number Uses Content To Draw Customers In
I t developed longer-form branded content with a three-part series about player Josh Jacobs and his road to becoming a running back for the Oakland Raiders in 2019.
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HBO Uses Voice To Make 'Westworld' Come Alive
Users play as an unnamed "Westworld" host, and are guided through "choose-your-own-adventure" style gameplay with questions about the "Westworld" universe, spanning 11,000 lines of script with over 60 storylines and 400 potential choices.
FREE FOR CMMR MEMBERS
Marvel Contest Of Champions Reels In The Fans
Social content was not just the name of the game as Kabam delivered movie-themed content to Marvel Contest of Champions with the launch of two in-game events per film.
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'Black-ish' Star Takes On Health Issue That's In His Blood
"The sugars" is a well-known enemy, with African Americans almost twice as likely to be diagnosed with diabetes as non-Hispanic whites. An issue of this nature was a clear target for Anthony Anderson, star of the ABC sitcom "Black-ish" and a diabetic himself.
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Xfinity Scares Heck Out Of Millennials To Demo Its Product
With Halloween approaching, it staged "Project Dead Zone," the first-ever live paranormal investigation controlled by the internet and powered by Xfinity xFi Pods on Twitter Live.
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Cadillac Drives Into Complex Con For SUV Launch
Concluding the weekend, Cadillac partnered with rapper Nas to give away the most exclusive drop of the weekend, a Cadillac diamond-encrusted chain to one lucky fan.
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UPS Pulls In Viewers With A Sentimental Journey - Or 4
The brand's proactive and agile approach led it to perform well above its 2017 benchmarks. With clear pacing and more visibility into paid data, it was able to guide, measure and optimize its creative, publishing and bidding on a weekly basis.
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Lexus, 'Black Panther' Bring Authenticity To Super Bowl
Lexus LS sales increased by +184% in February 2018 compared to the prior year, and increased by +269% in March 2018 compared to prior year.
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Kraft Heinz Puts Cheez Balls Fans On The Hunt
Planters Cheez Balls were an icon of '90s snack food. Since being discontinued in 2006, passionate fans have pleaded for their return on social media. There was even a petition.
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Milk Makes Its Way Into The Current Food Culture
In popular TV shows like "Will & Grace," "This Is Us" and "Black-ish," it wove milk into the story lines, with characters like Debra Messing's Grace dunking Oreos into a fancy glass of milk.
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Netflix Gets Eleven-level Powers For 'Stranger Things 2' Boost
When Netflix tasked MediaHub with growing viewership and social conversation for Season 2, they needed Eleven-level powers to make an even greater impact than its initial breakout success.
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