What worked? How did it work? What did we learn?
The MediaPost Cases focus these three key questions on some of the best examples of successful marketing across channels and segment. These cases explore how brands defined their marketing challenge, conceived, executed and course corrected their solution, and measured results.
Drawing from MediaPost’s live events, awards programs and reporting, MediaPost Cases cut across all of the channels and industry segments we cover. Whether you are looking for what the auto sector is doing in ecommerce or how DTC brands make digital video accountable or other fresh insights, you will find lessons and inspiration from this library of more than 250 cases.
You can search the library by keyword or via the filtering tools here.
Paid members of the Center for Marketing and Media Research (CMMR) get access to the full library, which is refreshed weekly with new case studies. Select cases are available for individual purchase as well.

The Twitter tipping point occurred when actors Lin-Manuel ("Lin the Man-uel") Miranda and Ben ("Jean Ralphio") Schwartz engaged in an exchange over their nicknames.

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Acura Goes Cross-channel For RDX Launch
Through highly engaging creative units and strategic ad placement, the campaign allowed the user to explore information about the RDX model in ways unique to each channel.

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Bravo Breaks Records With 'Dirty John' Podcast
Historically, Bravo had been known as a destination for quality reality programming. To change perceptions and become a destination for premium scripted television, the campaign had to breakthrough in a truly memorable way.

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Dove's #TakeTheTime Shows Paternity Leave In Positive Light
On the day of the launch #TakeTheTime represented 45% of all conversations on paternity leave even though there was a major news piece regarding the legislation at the same time.

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Universal Taps Influencers For Terrifying 'MA' Campaign
Four creators -- and real life friends-- participated in an extended skit, in which they meet a mysterious stranger named Ma, and must grapple with her increasingly disturbing behavior.

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Leading Hotels Revamps Loyalty Emails, Enjoys Higher Open Rate
The Leading Hotels of the World wanted to make sure its loyalty emails were data-driven while resonating across countries and cultures.

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Frank's RedHot Sauce Tweets Its Way To Red-hot Results
People were invited to use emojis on Twitter to pair the chili emoji with an emoji representing all 57 Super Bowl advertising brands -- putting that s#!t on everything -- with #FranksSweepstakes.

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Zwilling's Digital Transformation Brings Amazing Results
By optimizing digital, the brand's history -- dating to 1731 -- and various products were shown as part of a distinct cooking experience.

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Walgreens Harnesses Local Touch To Raise Community Awareness
Users could learn about a variety of Walgreens "Find Care Now" services, showing off its relevance to a broad demographic of users. Those who clicked through were directed to an information page.

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Toyota Brings Retail Experience To Online Users
Toyota set out to increase impressions for awareness, engagements for interest, and retargeting and lookalike audiences for decision and action.

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Southwest's 'Story' Campaign Optimizes Targeting Strategies
The videos show the back stories of each traveler before they are onboard. A brand logo with the person's seat assignment hovers nearby.

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Bank Of America Reaches Back To 'Nam Through Music To Engage Millennials
Bank of America sought to drive positive sentiment among Millennials was through its largest corporate responsibility program, sponsorship of Ken Burns' PBS documentary "The Vietnam War."

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Kraft Heinz Whips Up A Twitter Frenzy For Its Mayochup Sauce
They followed up with a debate about the name, with nominees like "tomayo" and "fry sauce," and an interactive experience that designed containers with these different names.

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Wingstop Sees High Response, ROI, Sales In 4/20 Campaign
On Hulu, they ran four 15-second units across a program, each one trippier than the last to turn up the crave, and extended the High-atus across online video using re-targeting.

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Warner Bros/MGM Brings Movie Ticket-buying To A Screen Near You
The new product combined an array of sophisticated technologies, including: TV ad interactivity, dynamic API-driven creative, addressable ad messaging, e-commerce integration, and place-shifting.

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Bravo Delivers Results For 'Top Shelf' With Robots In L.A.
The robots made their way into the homes of Bravolebs like Josh Altman (Million Dollar Listing LA) as well as Tom and Katie Schwartz (Vanderpump Rules).

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Tostitos Makes Its Super Bowl Ad All About The Party
Tostitos had a less-than-Super-Bowl-requisite budget of $850K and had the added difficulty of needing to reach the demographic that cares the least about pro football: Millennials.

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Netflix Gets Eleven-level Powers For 'Stranger Things 2' Boost
When Netflix tasked MediaHub with growing viewership and social conversation for Season 2, they needed Eleven-level powers to make an even greater impact than its initial breakout success.

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Spartan Race Keeps Enthusiasts Engaged, Encourages Newcomers
In a fast-moving industry that is growing quickly, Spartan needed more than a good email system. It got one.

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