What worked? How did it work? What did we learn?
The MediaPost Cases focus these three key questions on some of the best examples of successful marketing across channels and segment. These cases explore how brands defined their marketing challenge, conceived, executed and course corrected their solution, and measured results.
Drawing from MediaPost’s live events, awards programs and reporting, MediaPost Cases cut across all of the channels and industry segments we cover. Whether you are looking for what the auto sector is doing in ecommerce or how DTC brands make digital video accountable or other fresh insights, you will find lessons and inspiration from this library of more than 250 cases.
You can search the library by keyword or via the filtering tools here.
Paid members of the Center for Marketing and Media Research (CMMR) get access to the full library, which is refreshed weekly with new case studies. Select cases are available for individual purchase as well.

Looking to score big with your Super Bowl ad? How about selling your product live during football's biggest event of the year? Think it can't be done, think again. In partnership with CBS Interactive, Kellogg aired an interactive, live streaming, connected TV (CTV) Super Bowl ad for it's potato chip brand Pringles. The spot offered viewers a shoppable experience...

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O'Keeffe's Creates Weather-triggered Media Plan
With a slashed media budget for the key season - 22% smaller than the previous year - every dollar needed to work harder and smarter. But first, the brand needed to define "cold."

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Tresemme's Subway Ad Blows Away Competition
Aiming to change the perception of hairspray, Tresemme needed to show how a woman's hair can still move after using the product.

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Sony Brings Hyper-personalization To Movie Launch
The user experience opened with the movie trailer, followed by the address of the nearest theater and the timing of the next show, based on real-time location.

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Best Buy's Customer Experience And The Art & Science Equation
In real time, still so much of what the company can do is trigger based and often creates an opportunity but then the actual message is highly personalized based on that audience.

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Southwest's 'Story' Campaign Optimizes Targeting Strategies
The videos show the back stories of each traveler before they are onboard. A brand logo with the person's seat assignment hovers nearby.

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