Tresemme's Subway Ad Blows Away Competition

  • March 14, 2019

The Challenge

Tresemme is the #1 player in the hairspray segment but the category has been in decline since 2011. On top of that, its Millennial target is using hairspray at only half the rate of the previous generation. Its target only uses hairspray now and again for occasions, and ...

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