What worked? How did it work? What did we learn?
The MediaPost Cases focus these three key questions on some of the best examples of successful marketing across channels and segment. These cases explore how brands defined their marketing challenge, conceived, executed and course corrected their solution, and measured results.
Drawing from MediaPost’s live events, awards programs and reporting, MediaPost Cases cut across all of the channels and industry segments we cover. Whether you are looking for what the auto sector is doing in ecommerce or how DTC brands make digital video accountable or other fresh insights, you will find lessons and inspiration from this library of more than 250 cases.
You can search the library by keyword or via the filtering tools here. Paid members of the Center for Marketing and Media Research (CMMR) get access to the full library, which is refreshed weekly with new case studies. Select cases are available for individual purchase as well.
- The Twitter tipping point occurred when actors Lin-Manuel ("Lin the Man-uel") Miranda and Ben ("Jean Ralphio") Schwartz engaged in an exchange over their nicknames.
FREE FOR CMMR MEMBERS
Craftsman Leverages Ad Unit Tech In Dream Garage Contest To Build Awareness In Canada
The contest was built into interactive digital display that allowed users to browse through tools and storage, place their most coveted products inside the garage, and enter to win-all without leaving the ad unit.
FREE FOR CMMR MEMBERS
IHOP Turns Itself Inside Out To Call Attention To Its Burgers
To get America to pay attention to its launch, and to prove that IHOP was bringing its A-game to its new burgers, it needed to fundamentally, dramatically challenge people's most entrenched beliefs about IHOP.
FREE FOR CMMR MEMBERS
KEEN's Monumental Effort Steps Up Land Protection
The brand saw an opportunity to shine a spotlight on grass roots issues; specifically, the protection of public lands and encouraging President Obama to grant monument status to specific areas of public lands.
FREE FOR CMMR MEMBERS
Netflix's Undead Lifestyle Puts Life Into Season Two
It abandoned conventional tactics and created the next trend its ladies would covet, the "Santa Clarita Diet"-a new lifestyle that addressed their biggest passions: professional success, health, and beauty.
FREE FOR CMMR MEMBERS
Oh Henry! Creates New Bar For Those 4:25 Munchies
The campaign garnered 69MM+ earned media impressions across traditional and cannabis-oriented publications, nearly 16.5MM video views, and reached #1 on Reddit's "/r/funny" even though Canada has only 9MM Millennials
FREE FOR CMMR MEMBERS
Honda Acura TLX: Social + VR + AR = Success for AHM
The key to building excitement around this campaign was a comprehensive roll-out across various social channels which started a month before with teaser content.
FREE FOR CMMR MEMBERS
Honda Civic Type R: Social + VR + AR = Success for AHM
Honda was looking for a unique way to showcase its racing chops through a campaign that would resonate with its enthusiasts as well as a gaming audience.
FREE FOR CMMR MEMBERS
Georgia-Pacific Goes From Product-centered To Providing Better Experience
"Give a customer a solution that reduces their consumption, give them a better hygienic solution and help solve for labor. There's no better trifecta."
FREE FOR CMMR MEMBERS
The Great American Showman: How KFC Reinvented Itself By Returning To Its Heritage
To be relevant again, the brand had to get back to what it stood for when it was at its best. Col. Sanders was front and center, whether it was the bucket, the restaurant or the advertising.
FREE FOR CMMR MEMBERS
Kraft Heinz Whips Up A Twitter Frenzy For Its Mayochup Sauce
They followed up with a debate about the name, with nominees like "tomayo" and "fry sauce," and an interactive experience that designed containers with these different names.
FREE FOR CMMR MEMBERS
Heartstrings And Grassroots: Diversifying The Donor Base Of 'Be The Match'
Be the Match's objective going into 2019 is to determine the optimal size and composition of the registry and launch a campaign that expedites that level of quality participation.
FREE FOR CMMR MEMBERS
