What worked? How did it work? What did we learn?
The MediaPost Cases focus these three key questions on some of the best examples of successful marketing across channels and segment. These cases explore how brands defined their marketing challenge, conceived, executed and course corrected their solution, and measured results.
Drawing from MediaPost’s live events, awards programs and reporting, MediaPost Cases cut across all of the channels and industry segments we cover. Whether you are looking for what the auto sector is doing in ecommerce or how DTC brands make digital video accountable or other fresh insights, you will find lessons and inspiration from this library of more than 250 cases.
You can search the library by keyword or via the filtering tools here. Paid members of the Center for Marketing and Media Research (CMMR) get access to the full library, which is refreshed weekly with new case studies. Select cases are available for individual purchase as well.
- To enhance authenticity, Tech Drive was shot live, in a real car, on real streets, with threats as close as they would be in real life.
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Jackson Hole Brings Mountain To Target Audience Via VR/AR
It intentionally positioned the experience at the intersection of one of the busiest gates and the main corridor that leads to baggage claim so that a highly affluent audience of Super Bowl attendees could not miss it.
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Netflix Alters Sci-fi Fans' Ideas About Surprise
From self-aware AI and police interrogations using VR to bio-organic printers printing actual human flesh, its content sucked "Wired" readers into a world where immortality is possible.
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Honda Acura TLX: Social + VR + AR = Success for AHM
The key to building excitement around this campaign was a comprehensive roll-out across various social channels which started a month before with teaser content.
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Honda Civic Type R: Social + VR + AR = Success for AHM
Honda was looking for a unique way to showcase its racing chops through a campaign that would resonate with its enthusiasts as well as a gaming audience.
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The Great American Showman: How KFC Reinvented Itself By Returning To Its Heritage
To be relevant again, the brand had to get back to what it stood for when it was at its best. Col. Sanders was front and center, whether it was the bucket, the restaurant or the advertising.
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