What worked? How did it work? What did we learn?
The MediaPost Cases focus these three key questions on some of the best examples of successful marketing across channels and segment. These cases explore how brands defined their marketing challenge, conceived, executed and course corrected their solution, and measured results.
Drawing from MediaPost’s live events, awards programs and reporting, MediaPost Cases cut across all of the channels and industry segments we cover. Whether you are looking for what the auto sector is doing in ecommerce or how DTC brands make digital video accountable or other fresh insights, you will find lessons and inspiration from this library of more than 250 cases.
You can search the library by keyword or via the filtering tools here. Paid members of the Center for Marketing and Media Research (CMMR) get access to the full library, which is refreshed weekly with new case studies. Select cases are available for individual purchase as well.
- Belle Tire's Senior Director of Consumer Engagement Marketing, Christina DeVey, shares details and lessons from the campaign that won MediaPost's EIS Award for Best use of AI and ML. How did they use predictive modeling and analytics to identify and reactivate the right at-risk customers at the right time. And how does that knowledge inform outreach strategies for new customers?
FREE FOR CMMR MEMBERS
Bloomberg Hikes Engagement With Innovation, Audio
The Bulletin leverages machine learning and AI technology to generate a single-sentence summary of a story's most salient details at a glance, giving busy professionals a pulse on the stories of the moment.
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Cheetos Debuts 'Dumbest Use Of Smartest Tech'
It wanted to give Cheetos Vision a launch worthy of any hot, new tech innovation, so it took it to the biggest stage in the industry: SXSW Interactive.
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SXSWestworld's Immersive Experience Promotes Season 2
The campaign promoted the event near Austin not as an HBO activation but as a real-life trip to "Westworld." Guests arrived at SXSWestworld via an exclusive Delta flight, Lyft partnership, and luxury buses.
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Netflix Alters Sci-fi Fans' Ideas About Surprise
From self-aware AI and police interrogations using VR to bio-organic printers printing actual human flesh, its content sucked "Wired" readers into a world where immortality is possible.
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