What worked? How did it work? What did we learn?
The MediaPost Cases focus these three key questions on some of the best examples of successful marketing across channels and segment. These cases explore how brands defined their marketing challenge, conceived, executed and course corrected their solution, and measured results.
Drawing from MediaPost’s live events, awards programs and reporting, MediaPost Cases cut across all of the channels and industry segments we cover. Whether you are looking for what the auto sector is doing in ecommerce or how DTC brands make digital video accountable or other fresh insights, you will find lessons and inspiration from this library of more than 250 cases.
You can search the library by keyword or via the filtering tools here. Paid members of the Center for Marketing and Media Research (CMMR) get access to the full library, which is refreshed weekly with new case studies. Select cases are available for individual purchase as well.
- Is it possible to become one of the go-to websites for your industry within a mere 7 months? It is if you're Adobe XD, and you strategically develop an extensive SEO and content strategy prior to its launch. As a relative unknown in the UX/UI design space, Adobe XD needed to do some investigating before launching Adobe XD Ideas. They conducted in-depth keyword, competitive and content gap research that enabled them to prioritize the topics that UX/UI design professionals were searching for online.
FREE FOR CMMR MEMBERS
Sleep Number Uses Content To Draw Customers In
I t developed longer-form branded content with a three-part series about player Josh Jacobs and his road to becoming a running back for the Oakland Raiders in 2019.
FREE FOR CMMR MEMBERS
AWeber Gives Entrepreneurs Leg-up With Curate
Users can leave their laptop at home, easily write emails, and follow up with customers between bites of pizza, yoga poses, or errands.
FREE FOR CMMR MEMBERS
KEEN's Monumental Effort Steps Up Land Protection
The brand saw an opportunity to shine a spotlight on grass roots issues; specifically, the protection of public lands and encouraging President Obama to grant monument status to specific areas of public lands.
FREE FOR CMMR MEMBERS
SXSWestworld's Immersive Experience Promotes Season 2
The campaign promoted the event near Austin not as an HBO activation but as a real-life trip to "Westworld." Guests arrived at SXSWestworld via an exclusive Delta flight, Lyft partnership, and luxury buses.
FREE FOR CMMR MEMBERS
