Mini USA Brings Retail To Consumer, Bumps Test Drives With Invitation To Tweet

  • February 14, 2020

Here's an example of the brand's entreaty to potential test drivers. Note the red car emoji.

How do you convince people to want something new when they’ve already made up their mind about it? Get them to try it. And that’s what Mini USA had to do in order to …

Next story loading loading..

Discover Our Publications