VidBlog
by Steve Smith, Staff Writer
Serialized viral video campaigns run the risk of overstaying their Web welcome. There is a tendency to drive a good idea into the ground when distribution and media costs are … Read the whole story
by Wayne Friedman
Getting closer to better targeting viewers for TV advertisers, the cable industry -- with Canoe Ventures leading the charge -- announced a new industry-wide … Read the whole story
COMMENTARY
by Ben Weinberger
A few years ago Jeff Zucker, head of NBC Universal, was quoted warning that the media industry needed to be careful during this period … Read the whole story
COMMENTARY
by Naomi , Chris Young
Just as advertisers use their proven offline technique -- the commercial -- on the Internet, whether in the form of an in-stream pre-roll or … Read the whole story
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by Gavin O'Malley
While ad networks and other collective buying channels continue to attract media buyers, the majority still prefer buying by the site, according to a … Read the whole story
by Gavin O'Malley
YouTube aside, broadcast TV networks and "pure-play" online media brands are presently winning the online video wars, according to a new study by video … Read the whole story