Considered the fifth-most-effective app install format, interactive ads -- or "playables" -- are now being used by 64% of top app install marketers. Going … Read the whole story

We now get a clearer picture of what those $10-a-month real-skinny TV bundles for a handful of networks are about: getting on the same … Read the whole story

From 2010-2016, TV advertising consistently outperformed digital among key return on investment business measures. TV delivered up to seven times the key performance indicator … Read the whole story

Beginning in the third quarter, Bloomberg clients will have the opportunity to license The Economist's "Daily Watch" series. The short, topical films released every … Read the whole story

SourceMedia has continued its digital reinvention in 2017 with the launch of a new "in-article" outstream video ad unit. The B2B publisher will now … Read the whole story

A new law under consideration in California would make it a criminal offense to record a violent felony in order to share it on … Read the whole story