Hulu and Tremor Video surveyed GenZ viewers and findings suggest to them them that these younger viewers look at ads differently--because they don't see as many when they're streaming. Read the whole story
Twitter is giving users of its Apple TV app some new features, including live 360-degree video and Periscope's Global Map. Along with Apple TV, … Read the whole story
Total TV share of gross minutes viewed in the fourth quarter was 92.4% -- with traditional TV viewing share at a 82.1% share. The … Read the whole story
Butt-crack isn't frowned upon, but embraced and proudly shown in an ad for Liquid-Plumr. Created by FCB Chicago, crack is everywhere, on every shape, … Read the whole story
Cuebiq, TabMo, Datorama and Eyeota were among the ad-tech firms making news the week of May 22. Read the whole story
Half of British businesses don't expect to be GDPR compliant in a year's time. Should business benefits be flagged up, rather than fines? Read the whole story
If your video doesn't tell a story that engages your customers and influences their decisions, well then it doesn't matter what else you've done. Read the whole story
The key - and this is something newspapers weren't set up to do a decade ago - is getting the right evergreen content, especially … Read the whole story
Media types often like to portray Millennials as irresponsible and irrepressible narcissists who are more interested in squandering their paychecks on pricey avocado toast … Read the whole story
Are there sexual-harassment issues at your favorite TV news channel? Controversy over that network making financial settlements? Some viewers may not care. But your … Read the whole story
If you have two constituent groups, and one pays you directly, and the other doesn't, the one who pays you is gonna win. This … Read the whole story