VidBlog
by Steve Smith, Staff Writer
Some optimist in the media industry (are there any optimists left in the media industry?) really feel the iPad is a game-changer. Well, after last night's attempt to watch the … Read the whole story
by Aaron Baar
A digital campaign continues the metaphor, with Woods and other professionals using team sport tactics (curling brushes on a putting green, chipping into a … Read the whole story
COMMENTARY
by Ben Weinberger
I saw "Iron Man 2" about a week ago and was not able to get the Black Sabbath 70's hit "I am Iron man" … Read the whole story
COMMENTARY
by Tod Sacerdoti
The dirty little secret in the online video business is that almost no one has been able to crack the code when it comes … Read the whole story
by Erik Sass
TargetCast Networks is introducing a new iPhone app that allows the digital-out-of-home video network, which operates displays in casual restaurants, to both build consumer … Read the whole story
by Mark Walsh
For in-stream video ads, 15- or 30-second spots are the standard. But the optimum length for a branded video or in-banner video ad is … Read the whole story
-
by David Goetzl
Last year may have been a tough one, but Time Warner Cable's ad sales group turned in significant growth in the first three months … Read the whole story
by Gavin O'Malley
MySpace on Monday named Dmitry Shapiro as its new chief technology officer of MySpace Music. Effective immediately, Shapiro is responsible for all aspects of … Read the whole story
-
by Gavin O'Malley
AdGenesis Digital has launched a new video advertising platform, which rewards consumers for watching ads with various deals and incentives. The white-label platform, which … Read the whole story
by Karl Greenberg
Honda will activate its sponsorship at the corporate level under its "Power of Dreams" platform. The effort, extending the "Dream the Impossible" via Honda's … Read the whole story
by Gavin O'Malley
Video ad network Tremor Media on Monday is expected to announce a strategic partnership with Innovid to embed interactive elements into pre-roll video ads … Read the whole story
by Karl Greenberg
Kimberly-Clark's Depend brand today launched the second year of "The Depend Campaign to End Prostate Cancer." The four-month campaign, which kicks off this June … Read the whole story