VidBlog
by Steve Smith, Staff Writer
Kraft is breaking down the conventional wisdom about demographics and user-generated video. In a successful promotion for Philadelphia Cream Cheese, the company succeeded in getting over 5,000 women
mostly age … Read the whole story
by Laurie Sullivan
Microsoft's Xbox 360 add-on Kinect introduced video gamers into a controller-free world this week, but the technology making the magic holds promise for many … Read the whole story
COMMENTARY
by Alex Rowland
The mechanics of acquiring audience through investments in digital media has begun to fundamentally alter the way in which video is produced, marketed, and … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
The past five years saw a wave of investment in all types of video companies.Now expect to see a lot of consolidation in the … Read the whole story
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by Mark Walsh
Web video isn't just for snacking anymore. A third of adult U.S. Internet users will watch full-length television shows online this year on a … Read the whole story
by Mark Walsh
Never mind the iAd -- Internet radio service Pandora has launched its own rich media ads for the iPad with Starbucks, Lexus, Budweiser, Chase … Read the whole story
by Tanya Gazdik
Dove Men+Care has enlisted Major League Baseball personalities for online videos and a sweepstakes to promote the men's skincare line from Unilever. The video … Read the whole story
by Mark Walsh
The latest buzz around Facebook has been its growth as a video hub in its own right. With a monthly audience of 41.3 million … Read the whole story
by Wayne Friedman
CBS Outdoor says it's started the world's first high-def outdoor video poster for the new season of HBO's "True Blood." It is placed in … Read the whole story
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by David Goetzl
TidalTV, which looks to help advertisers serve addressable ads in real-time, has inked a deal with Adap.tv to acquire inventory sold via that company's … Read the whole story
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by Staff Writers
Budgets for the three major forms of video advertising -- TV, online video and mobile video -- are expected to grow, but the primary … Read the whole story