VidBlog
by Steve Smith, Staff Writer
Being a YouTube star is a dubious honor best left to the madcap exhibitionists who seem to go viral with irritating antics. Call it class-clownery brought to massive scale. Obnoxious … Read the whole story
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by Joe Mandese
Nielsen will huddle with clients this morning to discuss a controversial plan to begin mathematically adjusting its TV ratings estimates this fall based on … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Video is dead? Who knew? Actually, it seems "video is dead" as a retail business. Media analyst Laura Martin, speaking to small cable operators, … Read the whole story
COMMENTARY
by Ian Blaine
The popularity of user-generated video remains one of the most profound phenomena of the digital age -- but not necessarily of the digital economy. … Read the whole story
COMMENTARY
by Alex Rowland
Long-form video (anything longer than 30 seconds) can be distributed using a variety of mechanisms. As most industry folks are aware, generating incremental audience … Read the whole story
by Karl Greenberg
It will support the Facebook game with ads. It's just one piece of an integrated campaign that includes TV, cinema ads, online lifestyle/engagement sites, … Read the whole story
by Laurie Sullivan
ScanScout has created a cost-per-engagement (CPE) method for measuring standard pre-roll video ads and signed Jeep through Universal McCann as the first brand to … Read the whole story
by Mark Walsh
Blog ad network BuzzLogic Tuesday announced an $8.8 million venture funding round and the rollout of a new custom ad unit geared to driving … Read the whole story