VidBlog
There is a rumor floated by the media gossip site Gawker that Wired magazine and its editor Chris Anderson are poised to run a cover story declaring that the "Web … Read the whole story
Earlier this year, video ad company Adap.tv launched a video ad exchange in partnership with Gannett Co. and Publicis Groupe's VivaKi digital unit. Now, … Read the whole story
- COMMENTARY
Ad-serving metrics are getting pretty darn accurate. And the push for more precisely targeted ads raises the value of information marketers have on consumers … Read the whole story
- COMMENTARY
Videocentric publishers are quickly moving toward a strategy in which multiple ad sources compete for an impression at the time of the ad call, … Read the whole story
- COMMENTARY
There's more media content and entertainment everywhere for consumers. Shouldn't the price be dropping? One report says it's the exact opposite -- that theatrical … Read the whole story
- COMMENTARY
Some contend that Internet Video will never achieve its promise in the United States because the parent companies of the dominant Internet Service Providers … Read the whole story
"It all ties back into our strategy of 'Touch See Hear'," Fred Bullock, vice president of marketing for HP's Personal Systems Group in the … Read the whole story
