VidBlog
by Steve Smith, Staff Writer
There is a rumor floated by the media gossip site Gawker that Wired magazine and its editor Chris Anderson are poised to run a cover story declaring that the "Web … Read the whole story
by Mark Walsh
Earlier this year, video ad company Adap.tv launched a video ad exchange in partnership with Gannett Co. and Publicis Groupe's VivaKi digital unit. Now, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Ad-serving metrics are getting pretty darn accurate. And the push for more precisely targeted ads raises the value of information marketers have on consumers … Read the whole story
COMMENTARY
by Lewis Rothkopf, Op-Ed Contributor
Videocentric publishers are quickly moving toward a strategy in which multiple ad sources compete for an impression at the time of the ad call, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
There's more media content and entertainment everywhere for consumers. Shouldn't the price be dropping? One report says it's the exact opposite -- that theatrical … Read the whole story
COMMENTARY
by Philip Leigh
Some contend that Internet Video will never achieve its promise in the United States because the parent companies of the dominant Internet Service Providers … Read the whole story
by Aaron Baar
"It all ties back into our strategy of 'Touch See Hear'," Fred Bullock, vice president of marketing for HP's Personal Systems Group in the … Read the whole story