VidBlog
by Steve Smith, Staff Writer
The gnomes at Hulu seem to be sending out more invitations to join the $9.99 a month Plus service in recent days. I have been playing with the product across … Read the whole story
by Mark Walsh
Earlier this year, video ad company Adap.tv launched a video ad exchange in partnership with Gannett Co. and Publicis Groupe's VivaKi digital unit. Now, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Ad-serving metrics are getting pretty darn accurate. And the push for more precisely targeted ads raises the value of information marketers have on consumers … Read the whole story
COMMENTARY
by Lewis Rothkopf, Op-Ed Contributor
Videocentric publishers are quickly moving toward a strategy in which multiple ad sources compete for an impression at the time of the ad call, … Read the whole story
by Aaron Baar
"It all ties back into our strategy of 'Touch See Hear'," Fred Bullock, vice president of marketing for HP's Personal Systems Group in the … Read the whole story
by Erik Sass
Telemundo is positioning itself at the intersection of two trends -- the rapid growth of the U.S. Hispanic population and the surge of interest … Read the whole story