VidBlog
by Steve Smith, Staff Writer
Branded entertainment clearly is getting full of itself when some variations on the theme start showing up at film festivals. As Slate's Sasha Watson points out in a comprehensive essay … Read the whole story
by Laurie Sullivan
Random House's Crown division had not experienced the marketing power behind a YouTube video campaign, 230,000 Facebook Fans, 20,000 Twitter followers and millions of … Read the whole story
COMMENTARY
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We are in the midst of a fundamental shift in which everything we know about content sites is changing. Just as television rose to … Read the whole story
by Erik Sass
Gas Station TV and ESPN have renewed their content agreement, offering advertisers new capabilities for brand integration with ESPN sports video content at the … Read the whole story