I have been a dutiful student of popular culture lately and working to fill in some of my lapses in coverage. This week I have been catching up on my … Read the whole story
Streaming video advertising will see continued big growth -- increasing more than 60% to $5.6 billion next year. Online advertising will continue to outpace … Read the whole story
Aida Flick, brand director at Kotex, tells Marketing Daily the effort is a continuation of a program that started last fall with the "Panty … Read the whole story
hy did Blockbuster fail against Netflix? Why did Barnes & Noble stumble while Amazon thrived? Harvard Business School professor Clayton Christensen's focus on innovation … Read the whole story
Because of its TV roots and obvious ties to broadcast and cable advertisers, Hulu seems to be everyone's favorite professional-grade digital video service to … Read the whole story
Nicole Dorrier, senior director, youth prevention marketing at the Legacy Foundation, says MTV and Truth first teamed up in 2006. "What we found is … Read the whole story