MediaPost Publications - Video Daily 09/07/2010

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VidBlog

Repurposing Online Video Banners for TV

by Steve Smith, Staff Writer

Repurposing is the perennial scourge of online video advertisers. Sure the overwhelming majority of pre-rolls just slap onto clips a reiteration of a TV ad most viewers likely have already … Read the whole story

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COMMENTARY
Reckoning Day: 'It's Finally Here'
by Philip Leigh
The predictable Internet evolution was destined to eclipse conventional video someday. That day finally became undeniable last month when June quarter industry statistics revealed … Read the whole story