The low barriers to entry and infinite space of digital platforms leave just about every media maven with a simple quandary; how do you keep track of the good creative … Read the whole story
Targeting youthful 25- to-35-year-olds, it uses 3D technology for in-theater, print, events and interactive elements. Honda says that on Sept. 23 it will be … Read the whole story
The NY Jets released a social video game in Facebook to feed the fans' love for football. The Ultimate Fan becomes the first NFL-backed … Read the whole story
The most successful campaigns encourage parodying. Old Spice is the most recent example of this with hundreds of great parody videos on YouTube which … Read the whole story
YouTube's main problem remains the massive supply of inventory that pummels sale-through and ad rates. Back in 2006, YouTube's users were adding about 5 … Read the whole story
Gene Brown, VP marketing at American Suzuki, tells Marketing Daily that the AllPoints program has brought in 40,000 unique visitors both through the Suzuki … Read the whole story