Even in the seemingly bottomless pool of display inventory, behavioral targeting technologies traditionally have had to contend with scale issues. Sure you can segment audiences based on previous browsing histories … Read the whole story
DataXu launched Tuesday what CEO Mike Baker calls the next generation of demand side platform (DSP) technology that lets advertisers measure, buy, and optimize … Read the whole story
In his Archive of American Television interview back in 1997, Hugh Downs, who got his start in radio, said this of TV's first years: … Read the whole story