Okay vid-dweebs. We know you are pretty smart. Codecs, player design, ad insertion technology and targeting algorithms are not for the weak-minded. But are you TED smart? The non-profit organization … Read the whole story
On the eve of its merger with cable and broadband giant Comcast Corp., a top executive of NBC Universal Wednesday likened the company's emerging … Read the whole story
NBC U's Lauren Zalaznick, amazingly just disclosed a seemingly secret big media strategy that I've never heard articulated quite this way before. Tell me … Read the whole story
Marking its first collaboration with Ben Silverman's Electus entertainment studio, Yahoo Wednesday launched a new video series intended to capitalize on the popularity of … Read the whole story
Recently I heard the head of digital at a major agency lament the fact that although his company was one of the first to … Read the whole story
Rainbow Media, which operates various cable channels, including AMC, IFC, Sundance, Wedding and WE tv, is doing a VOD ad trial with BlackArrow's ad … Read the whole story
The company will bring 100 people to Europe in early '11 -- when the car launches -- to spend two days driving the car … Read the whole story
The Pool, the new advertising research and development think tank created by Publicis' VivaKi unit, Wednesday evening released the second wave of research testing … Read the whole story