VidBlog
by Steve Smith, Staff Writer
User-generated product reviews could be as persuasive and ultimately as effective a sales tool as more costly display and TV advertising, according to a new research study from comScore ARS. … Read the whole story
by Laurie Sullivan
Google reported Thursday that profit rose 32% during the last quarter as a result of advertisers spending more on paid search and display advertising. … Read the whole story
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by Gavin O'Malley
Catering to media agencies, advertisers and agency trading desks, video ad technology company YuMe on Wednesday debuted a new buy-side video ad management system. … Read the whole story
COMMENTARY
by Darryl La Rue
Despite the growing popularity of live online video, people are still turning to their TVs for one specific type of program: the live sports … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
As election season heats up, so too do questionable complaints about politicians' online ads. Last week, the Center for Democracy & Technology released a … Read the whole story
by Wayne Friedman
Nontraditional television distribution -- Internet-connected TV content with no cable or satellite -- will rise to over 7% penetration of U.S homes in six … Read the whole story
by John Capone
In its first effort for JetBlue, Interpublic's Mullen, which won the account in May, veers from the upbeat "Happy Jetting" theme of the past … Read the whole story