VidBlog
by Steve Smith, Staff Writer
Digital video is teaching us a lot about the potential of video itself as a medium. Until now, video simply had been the sexy stuff, the lean-back stuff. Decades of … Read the whole story
COMMENTARY
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Across the globe, agencies and brands are trying to determine their video strategy. Notice, I didn't mention whether it was digital video, linear, satellite, … Read the whole story
COMMENTARY
by Philip Leigh
While the decline in pay TV subscribers may have astonished putative experts, it was unsurprising to early adopters with computers attached to our TVs. … Read the whole story
by Karlene Lukovitz
Most of the new campaign executions rely on what the marketer terms "Twitter-centric talent" to generate attention and buzz among young adults, in particular. … Read the whole story