Digital video is teaching us a lot about the potential of video itself as a medium. Until now, video simply had been the sexy stuff, the lean-back stuff. Decades of … Read the whole story
Across the globe, agencies and brands are trying to determine their video strategy. Notice, I didn't mention whether it was digital video, linear, satellite, … Read the whole story
While the decline in pay TV subscribers may have astonished putative experts, it was unsurprising to early adopters with computers attached to our TVs. … Read the whole story
Most of the new campaign executions rely on what the marketer terms "Twitter-centric talent" to generate attention and buzz among young adults, in particular. … Read the whole story