Here we go again. It was just a few weeks ago that we reported on the Specific Media buy out of video ad net and marketing company BBE. Now another … Read the whole story
Over-the-air, cable and satellite TV may be facing ongoing challenges from digital media that are enabling viewers to avoid commercials or watch video programming … Read the whole story
Have you heard the latest video advertising pitch?<"Buying impressions is dead, buying engagements is dying... the future is in buying video sharing! You only … Read the whole story
Headlines pour in each day expressing how technology is changing the way we communicate. Across the board these changes affect how business is conducted … Read the whole story
Signaling further industry consolidation, video ad network Tremor Media on Monday announced the acquisition of rival ScanScout. Per the deal, Jason Glickman becomes executive … Read the whole story
Undertone today announced the acquisition of video ad network and technology provider Jambo Media. "Undertone's goal is to help marketers 'span the screens,' putting … Read the whole story
The marketplace of out-of-home video networks continues to expand, and if Nielsen Co. has anything to say about it, it will be researched, planned, … Read the whole story