VidBlog
by Steve Smith, Staff Writer
We all know video advertising has considerable brand impact online relative to other digital ad units, but we still don't know much about what that richer media experience actually moved … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
For advertisers it's all about reach and segmenting audiences. "How can I reach more consumers with specific needs through my ads?" On Thursday, Google … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Internet ad-supported video looking familiar? To some. Media studies are showing the online video business, mostly that of TV shows online, seems to be … Read the whole story
COMMENTARY
by Adam Singolda
Video CPMs are the one of the highest revenue sources for Web publishers (versus display and BT ads), and for the first time in … Read the whole story
by Wayne Friedman
TV networks may not be interested in digital pennies, but they don't mind saving video consumers a couple of bucks. For its new premium … Read the whole story
by Gavin O'Malley
Over the past year, spending on in-video advertising by consumer-packaged goods brands soared 377%, according to a new report from video ad network AdoTube. … Read the whole story