We all know video advertising has considerable brand impact online relative to other digital ad units, but we still don't know much about what that richer media experience actually moved … Read the whole story
For advertisers it's all about reach and segmenting audiences. "How can I reach more consumers with specific needs through my ads?" On Thursday, Google … Read the whole story
Internet ad-supported video looking familiar? To some. Media studies are showing the online video business, mostly that of TV shows online, seems to be … Read the whole story
Video CPMs are the one of the highest revenue sources for Web publishers (versus display and BT ads), and for the first time in … Read the whole story
TV networks may not be interested in digital pennies, but they don't mind saving video consumers a couple of bucks. For its new premium … Read the whole story
Over the past year, spending on in-video advertising by consumer-packaged goods brands soared 377%, according to a new report from video ad network AdoTube. … Read the whole story