It seemed to take forever for 60 Minutes to get around to deploying much of a Web strategy, so it is heartening to see CBS ride the crest of a … Read the whole story
For advertisers it's all about reach and segmenting audiences. "How can I reach more consumers with specific needs through my ads?" On Thursday, Google … Read the whole story
Over the past year, spending on in-video advertising by consumer-packaged goods brands soared 377%, according to a new report from video ad network AdoTube. … Read the whole story