Readers of this and my other scribblings here at Mediapost may know that I am a hopeless mediaholic -- have been from an early age. I am the son of … Read the whole story
In-stream video test program with Google exposed its skiing commercial to 7.7 million people, targeted to high-income skiers/snowboarders ages 25 to 54 in L.A., … Read the whole story
Successful online advertising isn't just about the channel -- from search to display to video -- it's about storytelling. When ads incorporate narrative elements, … Read the whole story
AOL on Tuesday announced the creation of AOL Video to aggregate its online video library assets under one strategic umbrella, as well as to … Read the whole story
Signaling further industry consolidation, white-label video technology company Digitalsmiths on Tuesday announced the acquisition of metadata technology provider Gotuit Media. "By combining our ability … Read the whole story