Last year Jamba Juice got its berries in a bunch over fast food outlets horning in on its smoothies market. So they fought back with a clever and very well-made … Read the whole story
I read The New York Times every weekend. I wake up, retrieve it from my doorstep, make coffee and I read it, glancing up … Read the whole story
There's a wealth of information available contrasting online video advertising and broadcast advertising, traditional marketing to online marketing, whether or not social media will … Read the whole story
This year, Kia is taking a page out of sibling Hyundai's big-voices, big-places strategy to promote its 2011 Optima and other vehicles. The Irvine, … Read the whole story
No stranger to high-wattage partnerships, AOL has tapped Heidi Klum to co-create original programming for women. Klum and Full Picture Entertainment, the producers behind … Read the whole story