There are more than enough opinions flying about this morning about who "won" the Super Ad Bowl that now runs parallel to the big game. Hulu's voting audience has declared … Read the whole story
Brands spent millions for ads during the Super Bowl. Groupon was slammed for making light of Tibet's political turmoil. HomeAway got a thumbs down … Read the whole story
Media brands were among the strongest - and two of them Netflix and Apple - ranked as No. 1 and No. 2, respectively, in … Read the whole story
Reality #1: For a visual medium, video is anything but transparent. Everywhere you look, video consumption is growing. But ask any media buyer and … Read the whole story
Digital video executives still know what traditional TV advertisers want: the right message at the right time, perhaps with competitors placed in different commercial … Read the whole story
Are Super Bowl commercials worth more than $2.6 million for :30? I think so, and here is my logic. Last year the New Orleans … Read the whole story
Which brands hold on to their viewers the longest in a DVR fast-forwarding world? TiVo has launched a free, interactive site -- Ad Scorecard … Read the whole story