Odd as it sounds, the one thing Amazon, the world's leading e-retailer, needs is a better online shopping experience. For digital media, that is. The company rolled out its Instant … Read the whole story
"Snoop is a direct bull's-eye hit for our core customer target," Bob Fant, staff vice president of advertising and brand development for MetroPCS, tells … Read the whole story
In a move that could make planning and buying via digital TV set-top data a reality for many big agencies and their clients, Rentrak … Read the whole story
Two weeks ago I discussed the first five realities of video click-to-play vs. auto-play pre-roll advertising. Here come the next five: Read the whole story
Reaching the target consumer directly 100% of the time would be awesome, but they are not always in one place online just waiting for … Read the whole story
Netflix has inked a deal with CBS that allows it to stream some of the network's shows, although none that are currently on the … Read the whole story
Granting a request by TV broadcasters, a federal judge has ordered the online video distributor Ivi to immediately cease offering streams of television programs. … Read the whole story