VidBlog
by Steve Smith, Staff Writer
I am not sure there is any seasonality to online programming, but spring is as good a time as any for new digital content. Perhaps in tune with Spring Break, … Read the whole story
by Aaron Baar
"Snoop is a direct bull's-eye hit for our core customer target," Bob Fant, staff vice president of advertising and brand development for MetroPCS, tells … Read the whole story
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by Joe Mandese
In a move that could make planning and buying via digital TV set-top data a reality for many big agencies and their clients, Rentrak … Read the whole story
COMMENTARY
by Dan Greenberg
While much has been written about the evolution of branded video content and "viral video" ads, less attention has been given to the integrated … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
Two weeks ago I discussed the first five realities of video click-to-play vs. auto-play pre-roll advertising. Here come the next five: Read the whole story
by Laurie Sullivan
Collective is acquiring Oggifinogi, a video advertising platform and services company, to expand in-banner and in-stream video ad formats. Oggifinogi supports more than 100 … Read the whole story
by Gavin O'Malley
In the face of legal woes and industry-wide anti-tracking efforts, behavioral ad network Interclick moved forward this week with the launch of its own … Read the whole story