Digital veterans may recall that across the history of online media, sports publishers tended to be on the leading edge of Web technology. Driven by a passionate audience for whom … Read the whole story
The latest twist: a "Happiness Truck" -- a Coke delivery truck converted into a mobile vending machine that dispenses free Coke and other unexpected … Read the whole story
In a previous VideoInsider, I wrote that there is no money in online video unless you have the scale marketers need. In that article, … Read the whole story
While much has been written about the evolution of branded video content and "viral video" ads, less attention has been given to the integrated … Read the whole story
"Mobile phones, particularly smartphones, are bringing video game play to the masses in ways that nothing else previously has done. You've been able to … Read the whole story
Collective is acquiring Oggifinogi, a video advertising platform and services company, to expand in-banner and in-stream video ad formats. Oggifinogi supports more than 100 … Read the whole story
The title partner, for the third year, is financial firm BNP Paribas. It will hold a VIP reception at the Garden for 900 guests … Read the whole story
In the face of legal woes and industry-wide anti-tracking efforts, behavioral ad network Interclick moved forward this week with the launch of its own … Read the whole story
The Dove Close-Up Challenge encourages women to submit a 60-second video explaining why they are ready and deserve a close-up. The winner will receive … Read the whole story
It's all part of a program in BMW's North American market to gear up for the launch of BMW's raft of hybrid and electric … Read the whole story