VidBlog
by Steve Smith, Staff Writer
If you can't beat 'em, feed 'em. After years of complaining, lobbying and lawyering about online piracy of film properties, Hollywood is starting to experiment with alternative tactics. In a … Read the whole story
by Laurie Sullivan
Google's DoubleClick has begun testing in-stream video ads on YouTube, allowing Ad Exchange buyers at a handful of companies to use real-time bidding (RTB) … Read the whole story
COMMENTARY
by Michael Kokernak
ome of the OTT "over the top" providers politicize their mission by directly attacking the cable and broadcast industries, supposedly on behalf of abused … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a recent release by Nielsen, online video usage in the U.S. is up considerably from the same time last year, as time … Read the whole story
by Karlene Lukovitz
Heineken USA's Tecate beer brand, which up to now has focused its U.S. marketing on Mexican male immigrants, is expanding its target audience to … Read the whole story