Video Daily
Monday, March 21, 2011
  • Google DoubleClick Integrates Real-Time Bidding For In-Stream Video

    Google's DoubleClick has begun testing in-stream video ads on YouTube, allowing Ad Exchange buyers at a handful of companies to use real-time bidding (RTB) … Read the whole story

  • RIP Social Media (As An Ad-Supported Business)

    It was a tough week for "social media." Web 2.0 poster boy Kevin Rose resigned from Digg, while Tech Crunch's Sarah Lacy claimed that … Read the whole story

  • OTT Threat Is Overstated

    ome of the OTT "over the top" providers politicize their mission by directly attacking the cable and broadcast industries, supposedly on behalf of abused … Read the whole story

  • Laptops Boost Online Video Viewing; More Shows, More Time

    According to a recent release by Nielsen, online video usage in the U.S. is up considerably from the same time last year, as time … Read the whole story

  • Tecate Expands Marketing To All Hispanic Males

    Heineken USA's Tecate beer brand, which up to now has focused its U.S. marketing on Mexican male immigrants, is expanding its target audience to … Read the whole story