VidBlog
by Steve Smith, Staff Writer
The media measurement company that has become a mainstay of gauging viral video success, Visible Measures, is launching a new division to run an ad network leveraging that accumulated intelligence. … Read the whole story
by Tanya Gazdik
The dueling videos came about because Stonyfield Farm CEO Gary Hirshberg and Coca-Cola's Honest Tea CEO Seth Goldman are longtime friends, Goldman tells Marketing … Read the whole story
by Wayne Friedman
Sharp increases in digital video advertising dollars will continue over the next 12 months. The now $1 billion+ market is pegged to rise 22%, … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
Does video content represent a cost unit or a profit center? Does it matter? In some ways, no. But as with everything on the … Read the whole story
COMMENTARY
by Grant Crowell
>Online video continues to boom, with an explosion of content, technologies, communities and campaign spending. But what hasn't been discussed is the increase in … Read the whole story
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by Gavin O'Malley
Video ad technology firm TidalTV raised about $30 million from existing investors, including New Enterprise Associates, Comcast Interactive Capital and Valhalla Partners. Its AdOSTM … Read the whole story
by Aaron Baar
As part of the promotion of its "Tiger Woods PGA Tour 12: The Masters" video game, EA Sports is giving away free digital access … Read the whole story
by Wayne Friedman
Mobile video consumption continues to rise sharply. Forty percent more Americans were watching video on smartphones and other mobile devices like tablets and iPads … Read the whole story
by Aaron Baar
One year ago, Wade McGilberry was just another gamer living in Semmes, Ala. But last April, a few hours of video game baseball changed … Read the whole story