The explosion in syndicated content, easily embeddable code, and the torrents of clips coming to the Web are paying off in streaming media pretty much everywhere. According to the third … Read the whole story
I recently spoke at a social media marketing conference at my alma mater, The University of Southern California, on the topic of how social … Read the whole story
During a weekend of massive news stories (from the royal wedding to the death of bin Laden) a lot of us were trying to … Read the whole story
Today, brands are thinking differently about how to reach consumers: not by interrupting consumers' experiences with advertising messaging, but by offering value through original … Read the whole story
Overall, all online media categories showed growth in the use of video footage -- and all are looking to monetize. 80% indicated they are … Read the whole story