Land Rover certainly knew its youthful target market's cultural history when it designed a truly novel online campaign for the upcoming Evoque compact car line. Most of these urban-dwelling late … Read the whole story
One of my roommates did something the other day that at first... no one understood. She brought home her oversized, purple VHS player from … Read the whole story
One of the least understood but most effective forms of marketing content these days is the mighty video. More and more, there is evidence … Read the whole story
Google TV and Apple TV have at least one common problem. Their naming convention is ill conceived. What's in a name you say? "A … Read the whole story
I heard it again at the National Association of Broadcasters' convention: Traditional pay TV and broadcast models are going to go the way of … Read the whole story
What happens when you tailor video ads by consumer demographic, geolocation and locale weather conditions? Confident that the result will be greater awareness and … Read the whole story
Said Linda Mummiani, creative director and "Pantene visionary" at AOR Grey New York, "We're digging into how women really relate to their hair and … Read the whole story