We spent a good deal of time at yesterday's MediaPost event ,Tablet Revolution, focusing on video. Early-in advertisers love embedding clips into their ad units, and the first iAds for … Read the whole story
Spongecell has caught the attention of Google Executive Chairman Eric Schmidt. He, along with Jim Pallotta, chairman and managing director at Raptor Group, led … Read the whole story
A few years ago, the term "YouTube generation" emerged, describing those who watch video online on their PCs. What a novel idea! The YouTube … Read the whole story
Adometry, formally Click Forensics, has uncovered a new ad hijacking scheme that requires only a visit to an infected Web site, and not a … Read the whole story
A new branded web series is born every day. 48 hours of video are uploaded to YouTube every minute. There's no doubt that discovery … Read the whole story
Netflix, smartphones and iPads have changed the TV landscape. It all comes down to a content play -- what programs consumers decide they must … Read the whole story