The Nielsen Company now says streaming of Internet video may come at the expense of some traditional TV viewing, especially among young TV/video users. Read the whole story

Turner Broadcasting's cable TV networks are reaping tens of thousands of incremental viewers in their Nielsen ratings that are being ignored by the rest … Read the whole story

Microsoft next week will reveal the findings of a new industry research initiative showing how people experience the same kinds of advertising messages across … Read the whole story

It's no longer a matter of "I want to watch X when I get home"; it's "I want to watch X on my nearest … Read the whole story

At the Elevate Video Advertising Summit in New York last week, executives from Disney, Turner, and Comcast nearly sent the audience into cardiac arrest … Read the whole story