The Nielsen Company now says streaming of Internet video may come at the expense of some traditional TV viewing, especially among young TV/video users. Read the whole story

Turner Broadcasting's cable TV networks are reaping tens of thousands of incremental viewers in their Nielsen ratings that are being ignored by the rest … Read the whole story

Microsoft next week will reveal the findings of a new industry research initiative showing how people experience the same kinds of advertising messages across … Read the whole story

User-generated content gets a bad rap. At its inception online, UGC was immediately categorized as low-quality video content, and brands were a bit hesitant … Read the whole story

Would you send your friend a Pampers TV commercial to watch? Of course you wouldn't, unless it happened to be unusually funny or otherwise … Read the whole story

It's no longer a matter of "I want to watch X when I get home"; it's "I want to watch X on my nearest … Read the whole story