If you are trying to grab the attention of small businesses with a branded entertainment play, then an office situation dramedy seems like a no-brainer. But can it work? Given … Read the whole story
Capping off a week of research findings and discussions focusing on how Madison Avenue measures audiences across the multitude of screens they use to … Read the whole story
I've often argued that video is a tool of social media. So as many social media responsibilities are being taken on by PR departments, … Read the whole story
User-generated content gets a bad rap. At its inception online, UGC was immediately categorized as low-quality video content, and brands were a bit hesitant … Read the whole story
Would you send your friend a Pampers TV commercial to watch? Of course you wouldn't, unless it happened to be unusually funny or otherwise … Read the whole story
With an eye on emerging platforms, video ad network YuMe on Thursday announced the acquisition of mobile video ad company Appealing Media. With Appealing … Read the whole story