"This is really addicting," I admit to my wife after more than an hour of my distracting her from reading with a new iPad app called Video Time Machine. From … Read the whole story
Free time in front of potential customers doesn't happen for advertisers often, but a video ad model on YouTube makes it a reality for … Read the whole story
The video features Carlton, a scholarly talking cat, who is on a crusade to tell America how important the vagina is (or should be.) … Read the whole story
One of the most exciting, validating stages of emerging media hitting its stride is when a single media sphere becomes an identifiable, robust, sustaining … Read the whole story
All businesses strive to be scalable, but many that appear scalable turn out to be anything but -- and vice versa. Nowadays, thanks to … Read the whole story
New media trends last about a day and a half in the digital marketing business. And now it is online video's time to bask … Read the whole story
Attention, media buyers: If you are evaluating online video with TV metrics like GRP and TRP, please be aware of what you are actually … Read the whole story
That approach came about because the marketing team was so impressed by the "passion and pride" the employees feel about the products, and wanted … Read the whole story
"The 'Make it an IHOP day' campaign taps into something that our guests have told us: That starting or finishing their day with great … Read the whole story
Marketers are cheering a U.S. Supreme Court decision Monday striking down a California law banning the sale of violent video games to children. But … Read the whole story