VidBlog
by Steve Smith, Staff Writer
Raise your hand if you weren't quite sure BRUT still existed as a brand? Maybe it is an aging thing. I vaguely recall coming upon the forest green bottle in … Read the whole story
COMMENTARY
by Matt Wasserlauf
Video ad campaigns delivered online give advertisers the ability to understand who is watching, how much of it they are watching, and how different … Read the whole story
COMMENTARY
by Kendall Allen
One of the most exciting, validating stages of emerging media hitting its stride is when a single media sphere becomes an identifiable, robust, sustaining … Read the whole story
COMMENTARY
by Ashkan Karbasfrooshan, Op-Ed Contributor
All businesses strive to be scalable, but many that appear scalable turn out to be anything but -- and vice versa. Nowadays, thanks to … Read the whole story
by David Goetzl
Verizon's telco TV service has added an interactive Music Choice channel to several service tiers. Tabbed SWRV, the channel allows viewers an opportunity to … Read the whole story
by Karlene Lukovitz
That approach came about because the marketing team was so impressed by the "passion and pride" the employees feel about the products, and wanted … Read the whole story
by Wayne Friedman
Though new consumer electronic devices/digital video services are making inroads with TV programming, subscription television is still the dominant TV service for consumers -- … Read the whole story
by Karl Greenberg
"We believe that young, male-focused online content is a burgeoning market," says Marc Broccoli, marketing director at Brut parent Idelle Management Co. "BNN offers … Read the whole story
by Tanya Gazdik
"The 'Make it an IHOP day' campaign taps into something that our guests have told us: That starting or finishing their day with great … Read the whole story
by Wendy Davis
Marketers are cheering a U.S. Supreme Court decision Monday striking down a California law banning the sale of violent video games to children. But … Read the whole story