The in-store media platform -- being touted as a breakthrough in the booming shopper marketing arena -- enables measurable digital communications to consumers throughout … Read the whole story

More studies reveal cord-cutting isn't a threat to traditional TV distribution systems -- yet. But those most likely to cut the proverbial cord are … Read the whole story

In what likely is the biggest deal yet since Turner Broadcasting tried to develop an ill-fated place-based video network with McDonald's in the early … Read the whole story

Verizon's telco TV service has added an interactive Music Choice channel to several service tiers. Tabbed SWRV, the channel allows viewers an opportunity to … Read the whole story

Though new consumer electronic devices/digital video services are making inroads with TV programming, subscription television is still the dominant TV service for consumers -- … Read the whole story

"We believe that young, male-focused online content is a burgeoning market," says Marc Broccoli, marketing director at Brut parent Idelle Management Co. "BNN offers … Read the whole story

There is much more video watching on iPhones than other smartphones. Futuresouce says 64% of iPhone users watch video as opposed to 32% of … Read the whole story