VidBlog
by Steve Smith, Staff Writer
Apparently at its end, the Perrier Le Club campaign online can claims some level of success if video views are the measure. Earlier in June, Perrier
invited users to watch … Read the whole story
by Karlene Lukovitz
The in-store media platform -- being touted as a breakthrough in the booming shopper marketing arena -- enables measurable digital communications to consumers throughout … Read the whole story
by Wayne Friedman
More studies reveal cord-cutting isn't a threat to traditional TV distribution systems -- yet. But those most likely to cut the proverbial cord are … Read the whole story
COMMENTARY
by Matt Wasserlauf
Video ad campaigns delivered online give advertisers the ability to understand who is watching, how much of it they are watching, and how different … Read the whole story
by Joe Mandese
In what likely is the biggest deal yet since Turner Broadcasting tried to develop an ill-fated place-based video network with McDonald's in the early … Read the whole story
by David Goetzl
Verizon's telco TV service has added an interactive Music Choice channel to several service tiers. Tabbed SWRV, the channel allows viewers an opportunity to … Read the whole story
by Wayne Friedman
Though new consumer electronic devices/digital video services are making inroads with TV programming, subscription television is still the dominant TV service for consumers -- … Read the whole story
by Karl Greenberg
"We believe that young, male-focused online content is a burgeoning market," says Marc Broccoli, marketing director at Brut parent Idelle Management Co. "BNN offers … Read the whole story
by Wayne Friedman
There is much more video watching on iPhones than other smartphones. Futuresouce says 64% of iPhone users watch video as opposed to 32% of … Read the whole story