VidBlog
by Steve Smith, Staff Writer
For the Web video phobics who expect streaming media to cannibalize TV viewing and undermine age-old business models, warm up your paranoia. The share of Web video viewers who are … Read the whole story
by Karlene Lukovitz
The in-store media platform -- being touted as a breakthrough in the booming shopper marketing arena -- enables measurable digital communications to consumers throughout … Read the whole story
by Wayne Friedman
More studies reveal cord-cutting isn't a threat to traditional TV distribution systems -- yet. But those most likely to cut the proverbial cord are … Read the whole story
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by Thom Forbes
All the recent activity at Kraft Foods finally caught my fancy this morning, quite a few days later and many dollars shorter than it … Read the whole story
COMMENTARY
by Mike Sullivan
Online video viewership is reaching new highs each month, presenting a perfect opportunity for media buyers to tap into the massive video audience. New … Read the whole story
by Joe Mandese
In what likely is the biggest deal yet since Turner Broadcasting tried to develop an ill-fated place-based video network with McDonald's in the early … Read the whole story
by Karlene Lukovitz
The #1 red soda brand Big Red is returning to TV for the first time in more than 25 years, as part of a … Read the whole story
by Mark Walsh
Is midday the best time to run advertising on mobile phones? According to the latest monthly data from Jumptap, that's when ad interaction rates … Read the whole story
by Tanya Gazdik
Hilton Garden Inn is launching an integrated ad campaign developed to speak to today's travelers through shorthand and acronyms. With the popularity of texting … Read the whole story
by Wayne Friedman
There is much more video watching on iPhones than other smartphones. Futuresouce says 64% of iPhone users watch video as opposed to 32% of … Read the whole story